Talk about a typographic message!! I imagine this ad really hits home with designers everywhere. Not about the smoking part though... Who gives a shit about that. Smoke whatever you want, whenever you want, its your life and you know the risks. Back to the topic at hand - This composition has a lot of meaning when you look at what the message is saying and what the words are doing. The design is actually acting out the meaning through use of typography! I love it! Yet again, I dig the concept of simplicity to truly carry out the message being set before you as the viewer.
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