Friday, May 13, 2011

Label Critique


Overall I dig it. I really like the concept, and there is a ton of typography tied into it. The fonts chosen are appropriate, they are modern and clean; neatly kerned. The logo is the initials, and at the same time, is showing the concept of piano and music. Nicely done. However, I would want to see what it looks like with a bit less leading between the logo and the name. Aside from that, the hierarchy is displayed very nicely, and the concept is totally clear. Before you even read the words "Piano Service" you already know that it is about pianos. Putting those actual words there only furthers the understanding to the viewer of the services offered. Without them the logo would still work, but you might wonder if they sell pianos, teach music, deal with more than just pianos, etc... So all in all, leading issue aside, this logo is very effective in communicating hierarchy, significant elements, and overall purpose.

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